TOI has a front full page advertisement of IIPM today and naturally people on Twitter are frothing their mouths off.
The most common argument being how TOI has sold its soul off to Ponytail. Well, you are mistaken and completely in the wrong.
We all were surprised by the anti IIPM story in the Economic Times last week. Yes?
And now this ad.
If anything, I am proud of TOI. Because they have successfully delinked advertising from editorial (at least in this case).
How many times have you seen newspapers going against their biggest advertisers?
Isn’t that the argument against the media nowadays? That they have compromised on ethics and truth?
And then you have an epitome of the above which breaks that mould for once.
I don’t know if this is a one off case or TOI has grown a spine.
But whatever it is, I am proud of TOI at least for today.
It shows that the media doesn’t have to bow down to advertisers. Companies need media and they will come back to advertise even of you write negative stories which bring out the truth.
Another example in this case if Sahara India.
Wonder why no one notices their full page ads? Oh wait, because it’s business news and we don’t care about them at all