TOI has a front full page advertisement of IIPM today and naturally people on Twitter are frothing their mouths off.

The most common argument being how TOI has sold its soul off to Ponytail. Well, you are mistaken and completely in the wrong.

We all were surprised by the anti IIPM story in the Economic Times last week. Yes?

And now this ad.

If anything, I am proud of TOI. Because they have successfully delinked advertising from editorial (at least in this case).

How many times have you seen newspapers going against their biggest advertisers?

Isn’t that the argument against the media nowadays? That they have compromised on ethics and truth?

And then you have an epitome of the above which breaks that mould for once.

I don’t know if this is a one off case or TOI has grown a spine.

But whatever it is, I am proud of TOI at least for today.

It shows that the media doesn’t have to bow down to advertisers. Companies need media and they will come back to advertise even of you write negative stories which bring out the truth.

Another example in this case if Sahara India.

Wonder why no one notices their full page ads? Oh wait, because it’s business news and we don’t care about them at all

Move over Rumi, it is time for Roomie.

Travel brings power and backache into your life. – Roomie.
Everything in the universe is within you. Ask all from yourself and you shall crap loads in the morning. – Roomie.
Let the beauty we love be what we do. There are hundreds of ways to kneel and wash the clothes – Roomie.
Forget safety. Live where you fear to live. Destroy your reputation. Be notorious Be a Delhiite – Roomie.
Sell your cleverness and buy bewilderment. But do check interest rates. Else the banks will screw you over. – Roomie.
When I am with you, we stay up all night. When you’re not here, I can’t go to sleep. Oh electricity, I hate you – Roomie.
You were born with wings, but now prefer to crawl through life. Wish petrol was still cheaper. ― Roomie.
What you seek is seeking you. The tax-collector. ― Roomie.
If you are irritated by every rub, how will your mirror be polished? B-Tex. – Roomie.
Out beyond ideas of chaney and bajre ke khet there is a well. I’ll meet you there. – Roomie.
You might keep on waiting for the perfect moment to say those three words. But remember, your cellphone network will act up then. – Roomie.
It may take a lifetime to find true love. But to find the true roommate. Never. – Roomie.
Light enters the exact place your heart was wounded in. Relax, its Chintu with his laser from the next building. – Roomie.
Its a cruel world. The rent for apartments must be repaid in love. – Roomie.
Love should be shared. Just like a cigarette. – Roomie.

Project Hope in The Hindu

Project Hope in The Hindu.

Project Hope in The Hindu.

Mid-Day’s story on Project Hope

Mid-Day's story on Project Hope

When the news-writer becomes a news-maker.

A fantastic half century!

This very day a month ago Project Hope came into existence.I wasn’t sure how I am going to manage this mammoth task of finding money which could take me at least 4 years to earn, if I saved every penny I earned.30 days later and Project Hope has gone from zero to Rs 4,00,000.

I am using a crutch to walk. My legs are so wobbly that I can’t even stand on my own. Some may think I am drunk. But I am just high. High on love and high on hope.

As you know I set a target of Rs 8 lakh from Project Hope and have easily surpassed Rs 4 lakh mark! Mind you, the cheques I collected from people in Delhi are yet to be deposited!

*Goes to check the expiry date*

*Phew! Have time*

Its still an uphill task but reaching this milestone in such a short time is not an easy achievement. I would like to thank all 50 of you who made this possible.

Thank you.

Bajaj Capital just offered me a 0% interest loan!

Bajaj Capital just offered me a Rs 15 lakh loan on 0% interest rate. That’s right, you read it correct. 0%.

Is there a catch? Of course there is. Do I know what the catch is. Of course not, I don’t know.

I don’t know how these schemes work. And they way the agents sell the plans its just impossible for a naysayer like me to read between the lines.

Anyway, so here is the deal the agent tried to sell me on the phone:

For example if I go ahead with a Rs 5 lakh loan with 10 year repayment I will be paying Rs 50,000 every year.

Bajaj Capital will invest the loan repayment EMI in a life insurance policy which will have a maturity of Rs 9.60 lakh (This is where the locha is). This entire money will go to the company.

Since Bajaj will get Rs 9.60 lakh at the end of the maturity they don’t need to charge me any interest rate. Hence, I get the loan at 0% interest rate and Bajaj still makes its money on the life insurance policy.

Now I want someone to explain how this works and what is the catch.

Project Hope. The Repercussions.

I should update this blog a lot more often.

Let’s begin with Project Hope numbers. I have collected Rs 1,84,000 as on February 8! Isn’t that fabulous? I genuinely did not believe this was possible. Definitely I was under the influence of the most potent alcohol of all when I thought of starting this initiative – hope.

And since I was in Delhi last week I met people who happily wrote a few cheques to me! Talk of offline collection drive!

But as I said earlier, contribution is not only in terms of money. A friend was seemingly upset knowing that people don’t even have just Rs 800 to give. Well, neither do I blame her,  nor do I blame you. Any sum that has the potential to change someone’s life isn’t small.

And its not about the cash totally. People are also helping me spread the word and that help crosses the ocean faster than a Concorde.

Now the repercussion.

Project Hope has slightly changed my behaviour on Twitter. Earlier I could get into arguments and mild trolling. Now I can’t. Because the people I used to argue and troll with have come out and helped me so generously that its embarrassing for me to argue with them.

Not that they have shown their discomfort but I am myself not able to separate the two.

People talk of Chinese Walls all the time. Although I have conquered one literally it is the figurative Wall that has put me in the dilemma.

But I am not complaining. Its a small price to pay. Moreover, maybe I don’t disagree with them now at all.

Possible? Yes. Hope.

%d bloggers like this: